Not a Health Food Shop. The One with 5 Windows

It’s 2026.

All is Good has been a permanent fixture in Penistone since 2021. Granted, not always this size, but we've been here. Yet weekly, someone (local) walks in with not a scooby doo (clue) of what we do, or the fact that we are actually here. The most common misconception? We’re a health food shop.

As sure as eggs are eggs, we see that moment the penny drops. It's usually around the time they spy the cookie pies, the wine, the beer, the gin, the cheeky tea towels, or the Penis Tone prints. Jaw open, 'ahhhhhhhhhh....ooh I've never been in because we thought you were a health food shop, haha.

Nope. Not a Health Food Shop

Just this morning I was in a local butcher's, eyeing up fat pork pies for our counter.

"Pork pies for your health food shop?" (puzzled butchers face)

"Erm... we're not a health food shop."

Not even remotely.

For full transparency we’re as far removed from the healthy bunny category, as a chip butty tea is from grilled fish and rice. We’re a place for people who enjoy good food (whether that be classed as 'naughty' or accidentally virtuous), good drinks, good gifts, and things that make them laugh.

We support local producers, champion zero waste (in food & drink, home & body), stock unique items you won’t find mainstream, and fill the shop with products that make life a little more enjoyable.

• all products are delicious.

• some are boozy

• some are rude

• some are all three

  
  

Where?

I mean we're not hiding. We’re that massive green shop that wraps around the corner of the Tesco roundabout as you enter Penistone. You know the one with five huge windows. That one you literally drive past every time you pop into Tezzas for your big shop.

Feedback is a GIft

That convo with the butcher this morning had me thinking about how many folk are still to discover us.

With my business head on it pleases me - there's potential for even more customers.

And as someone who's always looked at feedback as a gift, I've spotted areas we probably need to improve. 1) communicating what we do

2) being more visible

So regulars, if you spot team AIG on Tezzas roundabout, bouncing up and down on a space hopper, yelling 'NOT A HEALTH FOOD SHOP' there's nothing to be alarmed at.